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Assess how effective your Ad campaigns are in influencing real estate professionals on the Lilypads feed and optimize them further for better results
Connect ads to conversions, including those who just view your ad
Get the most out of your campaigns with automated tools
Derive insights for better optimizations with easy-to-use analytics
In Campaign Manager, click Conversions under the Account Assets dropdown to get started
Add the Lilypads Insight Tag to your website
The Lilypads Insight Tag is a Javascript code that tracks conversions as potential leads to click on your Ads on the Lilypads Ad and is redirected to your website
Tell us what you want to track
You can create a conversion trigger and the Insight Tag will count that as a conversion like when they submit their entity information for setting up a SPV
Add your conversion action to your campaign
Once you add an action, you can start recording conversions from that campaign. You can add as many actions as you like to each campaign.
Securely upload or import your list of contacts or email addresses to be the target audience for your Ad campaigns
Build a customized audience
Match your ad targeting with prospects from your email addresses and contacts or connect to your content management platform
Display relevant content
Investors with a large compilation of contacts can convert prospects and retain investors within your network
Boost more conversions
Guide your contacts as they begin their partnerships with you while boosting leads and conversions
Upload your email list
Format the list as a single column, inserting contact IDs such as email, first name, last name, and mobile IDs. You can upload up to 300,000 contacts.
Once you’re on the audience creation page in Campaign Manager, click on Create an audience and choose match based on contact IDs.
Upload your file, and click Next
Connect your data integration partner
Set up an integration with our supported partners. Follow step-by-step instructions to connect your contact management platform. Your lists will automatically populate on your Uploaded list menu
Promote your best real estate projects and deals to engage your target audience on the Lilypads feed
Stand out among the crowd with your retargeted ads on the Lilypads feed
From the account assets tab, click on Matched Audiences and Create an audience. You can choose to retarget by website, video ads, Lead Gen Forms or soon a Lilypads Event
Your audience will take up to 48 hours to build and will continue to grow as more Lilypads members visit your site or engage with your ads. Once your audience is built, you can add it to a campaign using any of our ad formats
The Lilypads Insight Tag can be used to help you track conversions, retarget, and get real-time insights on the professional traits and content preferences of your website visitors
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